The Weetabix
Food Company History
-
1932
The Weetabix Food
Company was incorporated
on 13th August under
the name of British and
African Cereal Company,
Limited -
1936
The British and African
Cereal Company, Limited
name was changed to
Weetabix Limited on 7th August -
1967
Weetabix entered
the Canadian market -
1968
Weetabix entered
the US market -
1971
Alpen Muesli launched
-
1991
Ready brek, acquired
from Lyons Tetley -
2002
Alpen Bars launched
-
2006
Alpen Light Bars launched
Oatibix Bites launched
Oatibix launched -
2007
Oatiflakes launched
Ready brek Chocolate launched -
2008
Weetabix Bitesize launched
Weetos Meteors launched
Ready brek Honey launched -
2009
Oaty bars launched
-
2010
Chocolate Weetabix
launched