Our Brands Alpen

The original Swiss recipe Muesli, Alpen was launched following a board member’s holiday to Switzerland in 1971. Now available in Original and No Added Sugar, it’s the perfect balance of rolled oats, nuts and fruit. In fact, it’s breakfast at its peak.

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What's New

Chancellor welcomes Weetabix drive to export to China on his tour of Great British Brands

Chancellor of the Exchequer, George Osborne, today visited Weetabix’s Corby production centre as the company...More

Weetabix launches Alpen Bar range aimed at growing Chinese market

The Weetabix Food Company is launching a range of Alpen Cereal Bars, the first Weetabix products designed...More