Our Brands Alpen Muesli

The original Swiss recipe Muesli, Alpen was launched following a board member’s holiday to Switzerland in 1971. Now available in Original and No Added Sugar, it’s the perfect balance of rolled oats, nuts and fruit. In fact, it’s breakfast at its peak.

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What's New

New Launch Brings Protein Drinks to Breakfast

Weetabix, the UK’s number one breakfast drink, has launched new Weetabix On The Go Protein for consumers...More

Latest Video

Watch our latest video: Alpen TV advert 2015 - How Will You Start Your Day - with Amanda Holden...More