Our Brands Alpen

The original Swiss recipe Muesli, Alpen was launched following a board member’s holiday to Switzerland in 1971. Now available in Original and No Added Sugar, it’s the perfect balance of rolled oats, nuts and fruit. In fact, it’s breakfast at its peak.

Select a product below...


What's New

Scary Spice Makes Rapping Comeback for Weetabix & Red Nose Day

Mel B brings to life every parent's morning mayhem in hilarious rap battle Mel B is reprising her role as...More

Double Win for Weetabix

Britain’s best-loved cereal brand, Weetabix, scooped two prizes at the Product of the Year awards last...More