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Oatibix launches national press campaign

Published: 25.02.2010

Oatibix launched a new national press campaign on 5 February 2010 consisting of six executions. The campaign highlights how hard our hearts work and how Oatibix can help keep your heart healthy.

By highlighting how incredibly hard our hearts actually work, we wanted to remind people that it’s important they don’t take their hearts for granted.

We decided the best way to visualize a serious heart health message whilst retaining the natural qualities of Oatibix would be to juxtapose the world of cereal with that of work.

  • Oatibix Press Campaign 1
  • Oatibix Press Campaign 2
  • Oatibix Press Campaign 3
  • Oatibix Press Campaign 4
  • Oatibix Press Campaign 5
  • Oatibix Press Campaign 6
Oatibix Press Campaign 1Oatibix Press Campaign 2Oatibix Press Campaign 3Oatibix Press Campaign 4Oatibix Press Campaign 5Oatibix Press Campaign 6