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Any Questions?

Inquisitive, hey? On this page you’ll find answers to some of the most commonly asked questions.

If you don’t find an answer to your query here, send us your question via our ‘Get in Touch’ page and we’ll get back to you with an answer as soon as humanly possible.

Advertising & Promotions

Allergies & Special Diets

Corporate & Environmental Issues

  • Can your packaging be recycled

    All our packaging now contains on-pack recycling logos to help you identify which parts you can recycle and which are not currently recycled. Our cardboard cartons are widely recycled by local councils as part of their kerbside collection schemes. These are often turned into more cardboard, although some councils compost the cartons instead. At the moment, our plastic materials, such as the inner bags and wrappers for Weetabix biscuits are not recycled by many local councils. We are however, working closely with a number of organisations and our suppliers to improve the recycling of these materials.

    You can find out more about recycling in your area by visiting recyclenow which provides useful information to help you recycle your packaging and explains how on-pack recycling logos work.

  • Do any of your products contain GMOs

    The Weetabix Food Company do not use genetically modified ingredients, derivatives or processing aids in any of our breakfast cereals and cereal bars.

  • What are your packaging materials made of

    Most of our cartons are made from card containing 100% recycled paper fibres while some contain at least 90% recycled fibres. Packaging in direct contact with food is made from a variety of different plastic films depending on the product and the required level of protection required to keep it fresh. These are always made from non-recycled materials.

Eating Weetabix Products

  • Diet Sheet: How can I get a copy of the Weetabix diet sheet

    The Right Weight Fibre Diet is based on the latest health guidelines and recommendations. It is suitable for the majority of people who want and need to lose weight safely and healthily. Click here to download or use the enquiry form to request a copy of the latest version of the Right Weight Fibre Diet sheet.

  • Do any of your products contain peanuts or other nuts

    Yes, some do and some are made in factories where other products containing nuts are made. Weetabix Minis - Fruit & Nut and new Weetabix Minis - Caramel & Nut contain peanut.

    Many of our products are made in nut free environments.

    We offer a nut list service to our UK and Republic of Ireland consumers and, upon request, can keep you up to date with nut status issues as things change, for example, when new products are introduced. If you would like to receive a copy of the list and register for updates please use the enquiry form to contact our Consumer Services Department.

    For more information about allergies and food intolerance you may like to visit the Anaphylaxis Campaign website: http://www.anaphylaxis.org.uk/ or the Allergy UK website: http://www.allergyuk.org/

  • Does Ready brek have to be cooked

    Ready brek can be mixed with cold milk or water and eaten straight away. We would, however, recommend you follow the preparation instructions printed on the pack. The product may not thicken using cold liquid. Once prepared, Ready brek should be eaten straight away.

    Click here to see the Ready brek product range.

  • From what age can I give my child Weetabix, Ready brek or Oatibix

    Weetabix, Ready brek and Oatibix are not suitable for infants under six months, and are not produced specifically for infants or young children.

    The Department of Health recommends you use mashed up family foods when possible. They do, of course, specify that cow's milk is not suitable until 12 months and sugar and salt are not to be added. Ready brek Original contains no added sugar or salt. Weetabix and Oatibix are low in sugar.  Each Weetabix biscuit has less than 1g of sugar and only contains 0.125g of salt (1 Weetabix = approx. 19g).  Each  Oatibix biscuit has less than 1g of sugar and contains  0.09g of salt (1 Oatibix = approx. 24g). Your child will probably eat less than one full Weetabix or Oatibix to begin with.  If given once weaning has been established, they should be mixed with the child's usual milk.

    If you have any questions about feeding your child, please ask your midwife, health visitor or GP.

    You may also like to visit the Department of Health website for advice on weaning your baby onto solid foods.

  • What are the nutritional values for your products

    Click here to go to our Products section where you will be able to select individual breafast cereals and bars from each brand range.

    Nutrition, allergen and ingredient information is shown all our products.

  • What is the maximum number of Weetabix I can eat every day

    The key to a healthy diet is balance. No one food provides all the nutrients (food components) you need for health. Therefore, by eating a variety of foods in appropriate amounts you can achieve the balance you need.

    Weetabix is an ideal food from a healthy eating point of view as it is low in fat, high in fibre and low in sugar. It provides an excellent breakfast and an ideal snack any time of the day, including bedtime. However, balance is the key, and you can have too much of a good thing.  Weetabix is fortified with certain vitamins and minerals and if eaten to excess, then you could be taking in too much of these nutrients.

    We would recommend that an adult eats no more than four (4) Weetabix biscuits per day. Taking this amount will leave room for you to eat other foods and have some variety in your diet.

    For advice regarding children's intake, please contact your health visitor or GP.

  • What is wholegrain

    Whole grains are cereal grains such as wheat and oats that contain literally the whole of the grain. The grain consists of three parts: the bran (fibre containing outer layer, the endosperm (starchy middle layer) and the germ (nutrient rich inner layer).

    All the breakfast cereals of the Weetabix Food Company are made with natural wholegrains. These wholegrains provide a valuable source of essential nutrients, vitamins and minerals ensuring that you get the nutritional value of every part of the grain.

    See our leaflet - The Goodness of Wholegrain.

Healthy Eating

  • Diet Sheet: How can I get a copy of the Weetabix diet sheet

    The Right Weight Fibre Diet is based on the latest health guidelines and recommendations. It is suitable for the majority of people who want and need to lose weight safely and healthily. Click here to download or use the enquiry form to request a copy of the latest version of the Right Weight Fibre Diet sheet.

  • Do any of your products contain GMOs

    The Weetabix Food Company do not use genetically modified ingredients, derivatives or processing aids in any of our breakfast cereals and cereal bars.

  • From what age can I give my child Weetabix, Ready brek or Oatibix

    Weetabix, Ready brek and Oatibix are not suitable for infants under six months, and are not produced specifically for infants or young children.

    The Department of Health recommends you use mashed up family foods when possible. They do, of course, specify that cow's milk is not suitable until 12 months and sugar and salt are not to be added. Ready brek Original contains no added sugar or salt. Weetabix and Oatibix are low in sugar.  Each Weetabix biscuit has less than 1g of sugar and only contains 0.125g of salt (1 Weetabix = approx. 19g).  Each  Oatibix biscuit has less than 1g of sugar and contains  0.09g of salt (1 Oatibix = approx. 24g). Your child will probably eat less than one full Weetabix or Oatibix to begin with.  If given once weaning has been established, they should be mixed with the child's usual milk.

    If you have any questions about feeding your child, please ask your midwife, health visitor or GP.

    You may also like to visit the Department of Health website for advice on weaning your baby onto solid foods.

  • How can I find out about products that are suitable for my particular diet

    If you require any information about products that are suitable for your particular diet, please contact our Consumer Services team at:
    Weetabix Limited, Consumer Services (Nutrition), Burton Latimer, Kettering, NN15 5JR, England.

    Alternatively, complete our enquiry form.

  • Prebiotics - what are they

    Prebiotics are non-digestible carbohydrates that can have a positive influence on the digestive system by stimulating the beneficial 'good' bacteria that live in the large intestine.

  • What are the nutritional values for your products

    Click here to go to our Products section where you will be able to select individual breafast cereals and bars from each brand range.

    Nutrition, allergen and ingredient information is shown all our products.

  • What is the maximum number of Weetabix I can eat every day

    The key to a healthy diet is balance. No one food provides all the nutrients (food components) you need for health. Therefore, by eating a variety of foods in appropriate amounts you can achieve the balance you need.

    Weetabix is an ideal food from a healthy eating point of view as it is low in fat, high in fibre and low in sugar. It provides an excellent breakfast and an ideal snack any time of the day, including bedtime. However, balance is the key, and you can have too much of a good thing.  Weetabix is fortified with certain vitamins and minerals and if eaten to excess, then you could be taking in too much of these nutrients.

    We would recommend that an adult eats no more than four (4) Weetabix biscuits per day. Taking this amount will leave room for you to eat other foods and have some variety in your diet.

    For advice regarding children's intake, please contact your health visitor or GP.

  • What is wholegrain

    Whole grains are cereal grains such as wheat and oats that contain literally the whole of the grain. The grain consists of three parts: the bran (fibre containing outer layer, the endosperm (starchy middle layer) and the germ (nutrient rich inner layer).

    All the breakfast cereals of the Weetabix Food Company are made with natural wholegrains. These wholegrains provide a valuable source of essential nutrients, vitamins and minerals ensuring that you get the nutritional value of every part of the grain.

    See our leaflet - The Goodness of Wholegrain.

  • Which of your products contain Folic Acid

    Folic acid is important for normal cell development and healthy blood. In pregnancy, if levels of folate are low at the time of conception and during the first three months of pregnancy, it can lead to an increased risk of neural tube defects in the foetus.

    Good sources of folate include fortified breakfast cereals, leafy green vegetables and orange juice.

    Click here to see a list of our products and check their Folic Acid content.

  • Why do you add salt and sugar to your cereals

    Salt and sugar are added to cereals to aid cooking, texture and taste. The salt and sugar levels of our cereals are regularly monitored to make sure only the minimum amounts are used to give the maximum effect.

    A two biscuit serving of Weetabix contains one twentieth of a teaspoon of salt (0.24g), 4% of the FSA's suggested daily salt intake.
    Each Weetabix contains one fortieth of a teaspoon of salt (0.12g), 2% of the FSA's suggested daily salt intake.
    A two biscuit serving of Weetabix contains less than half a teaspoon of sugar (1.7g).
    Each Weetabix contains less than a fifth of a teaspoon of sugar (0.9g).

    Ready brek Original contains no added salt or sugar.

  • Why fortify cereals

    Vitamins and minerals are needed to regulate body processes and maintain health. Most of the Weetabix range of breakfast cereals are fortified with certain key vitamins and iron.

Product Availability & General Interest

  • Cereal bowls: where can I get a Weetabix cereal bowl from

    We are sorry, all our stock has gone!
    Thank you for your enquiry.

  • How are Weetabix made

    Sorry, but that's a secret!

    If you have not already done so, you may like to take a look at other sections of our website for information about The Weetabix Food Company.

  • How many Weetabix do you make

    Over 60 million breakfast biscuits are made each week from more than 1,500 tonnes of home grown wheat on 11 production lines.

    Wheat for Weetabix is sourced from farmers within a 50 mile radius of our mills in Burton Latimer, in the heart of rural Northamptonshire. From here Weetabix are sent all over the world along with many of our other breakfast cereals and cereal bars.

  • How much wheat does it take to make one Weetabix

    Approximately 365 grains of whole wheat are cooked, flattened into flakes and moulded to make each Weetabix.

  • I can't find the answer to my question about The Weetabix Food Company. What do I do now

    Please complete our enquiry form and we will make every effort to get back to you with the answer.

  • I can’t find one of your products. Can you help

    We are sorry you have had difficulty finding our products.

    The following are no longer being made:

    • Alpen Apple, Blackberry & Yogurt bars
    • Alpen Blackberry & Apple
    • Alpen Caribbean Crunch
    • Alpen Luxury Granolas
    • Alpen Groove bars
    • Alpen Luxury Nut Crunch/Nutty Crunch
    • Alpen Luxury Oat Flakes & Clusters
    • Alpen Oat Flakes Pecan & Cherry
    • Alpen Strawberry
    • Alpen Light - Citrus Fruit Bars
    • Oatibix Bites Chocolate & Raisin
    • Oatibix Porridge/ Seriously Oaty
    • Ready Brek 30g serving in sachets
    • Weetabix Disney Pirates
    • Weetabix Gold
    • Weetabix Power Force Rangers
    • Weetabix Princess Stars
    • Weetaflakes
    • Weetaflakes – Raisin, Cranberry & Apple

    If you need help regarding any of other breakfast cereals and bars please complete our enquiry form and we will contact you.

  • I can’t find Weetabix Crispy Minis & Oatibix Bites

    We’re very sorry to any one that has been struggling to find Weetabix Crispy Minis and Oatibix Bites in the shops recently. Unfortunately, we have had a number of technical difficulties in the factory and so we have been unable to make this delicious cereal to our usual high quality standards. We do not want our consumers to have anything but the best in all of our products, so in the short term we have decided to reduce the quantity of Minis we’re producing & providing to our retailers. We are doing everything we possibly can to resolve this situation as soon as possible, and supplies of our great quality Weetabix Crispy Minis will be in stores again soon.

  • What were the names of the Weetabix Neet Weet Gang

    The loveable characters were called Bixie, Dunk, Brains, Brian and Crunch.

    They appeared on Weetabix packs, supporting many of our special offers, and in television adverts from March 1982 until their final screening was aired in November 1989.

  • Where can I buy your products

    Our main stockists are, Asda, Co-op, Morrisons, Sainsbury, Tesco and Waitrose.

    It would be great if every store stocked all our products but unfortunately they just can't do that!

    You might like to make a note of their Head Office Customer Services telephone numbers as below. They will be best placed to offer advice regarding availability of Weetabix products in your area.

    Asda - 0800 952 0101

    Morrisons - 0845 611 6111

    Sainsburys - 0800 636262

    Tesco - 0845 7225533

    Waitrose - 0800 188 884

    Co-op - 0800 0686 727

    Please see our product pages to see which retailers take the particular product(s) you are looking for.