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Weetabix Country

We love living in Weetabix Country. The heart of Britain is our home and has been for generations.

So, what's Weetabix Country like? Hmmmm... that's hard to describe properly, but being in Weetabix Country feels like standing in an open field, having a cup of tea and a long conversation. We're proud of our cereal and we go to great lengths to make sure that Weetabix tastes as good as it did when our grandparents made it.

Take our farmers for instance; we've been working with many of them for generations. They all live and work on local farms and have perfected the art of growing high-quality wheat, just the way we like it.

Then there are the farms on which our farmers work their magic. Each one is no more than 50 miles from our mills which means a lower impact on the environment and the freshest wheat for our cereals.

We oversee every step of this journey from field to bowl to ensure that our wheat is passed and selected with care to our exacting standards, so only an exclusive Weetabix grade wheat makes it to your bowl.

Thank-you for visiting our site: we hope that you enjoy learning about our way of life. And we look forward to giving you a delicious taste of Weetabix Country again and again.

Field to Bowl

At Weetabix, our livelihood is our passion and we look after our wheat from field to bowl. In this video, you can see the journey that our cereal makes as it goes from the open countryside into a wholesome breakfast.

Farmer Testimonial

One of the best ways to get to know Weetabix country is to meet our farmers. Watch this video to hear a real Weetabix farmer talk about what it means to create one of Britain's best-loved cereals.

Wheat Art Video

You may know that the tasty, wholesome wheat in Weetabix fuels great days, but did you know that wheat can inspire art too? Every year in our Wheat Art competition, farmers get creative with wheat, sculpting everything from Roman Forums to teddy bears. Check out our video to see the winning ideas that Weetabix farmers have created.

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