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Alpen launches 'Brighter Mornings' campaign

As we welcome the arrival of Spring, Alpen, the market leading muesli brand, is proudly launching its ‘Brighter Mornings Challenge’, a massive integrated marketing campaign that will look to reassert muesli as a nutritious breakfast choice for everyone. With a marketing spend of over £1 million, the... More...

Brand News Archive

Weetabix, still a great choice of a morning!

With the protein trend fast becoming a mainstream concept, and 31 per cent of consumers[1] admitting they want to... More

Scary Spice Makes Rapping Comeback for Weetabix & Red Nose Day

Mel B brings to life every parent's morning mayhem in hilarious rap battle Mel B... More

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Company News Archive

It's time to start eating carbs again

They've been demonised by diet gurus - but now doctors say cutting carbohydrates can ruin your health and make you... More

Weetabix CEO Giles Turrell guests on BBC Radio 4's The Bottom Line

On the 12th March, our very own CEO Giles Turrell was a guest on the The Bottom Line on... More

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Good luck to everyone running the #LondonMarathon today - we hope you’ve had your Weetabix! http://t.co/rOuSQ9Kaoc