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Double Win for Weetabix

Britain’s best-loved cereal brand, Weetabix, scooped two prizes at the Product of the Year awards last night. Product of the Year is the world’s largest consumer-voted annual award for product innovation with more than 10,000 consumers deciding the winners. The Weetabix On The Go Breakfast Drink impressed consumers... More...

Brand News Archive

Weetabix Partners with Comic Relief to Boost Kids Portfolio

Brand new Strawberry flavour and on pack promotion rolls out to all major and convenience... More

Weetabix launches new campaign to get kids excited about breakfast

LEADING breakfast brand Weetabix has launched a new multi-channel campaign to get kids... More

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Company News Archive

How Weetabix is made

In recent years, with croissants and muffins replacing traditional cereal breakfasts, Harry Wallop rediscovers the joy... More

Weetabix redesigns pack to showcase nutritional strength

LEADING breakfast brand Weetabix is unveiling a new pack design that aims to remind... More

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