In the News
Weetabix Wheat Art Competition 2010
Published: 25.05.2010
Want to know how to transform your wheat bales into £5,000? Weetabix, the nation’s best selling breakfast cereal, has joined forces with the National Farmers’ Union (NFU) and is offering farmers the chance to win up to £5,000 by creating wheat bale sculptures on their farms.
Weetabix is committed to supporting British farmers and farming, with all the wheat used in Weetabix sourced in Britain, with 90% coming from farms within a fifty mile radius of the factory in Burton Latimer, Northamptonshire. Weetabix is offering farmers the chance to have some fun and use their artistic flair to win money by designing a sculpture using bales from their farms. There will be ten £2,000 regional prizes on offer to farmers entering from the ten television regions in England, Scotland and Wales. The overall winner will receive an additional £3,000.
How to enter
Simply click here to download and fill out the form to receive your official Weetabix bale wraps which you will need to incorporate into your entry. Then get creative, build your sculpture, take a picture and send it to us for judging by Wednesday 29 September 2010. Please send entries to: Weetabix Wheat Art Competition, 52A Cromwell Road, London SW7 5BE or email to entries@weetabixart.co.uk.
What to build
It’s up to you. The challenge is on and this year we want to encourage even more farmers to use their creativity and take part in the competition to celebrate British wheat. The 2009 national winner was Paul Grant, a farmer from Boston, Lincolnshire, who fought off stiff competition to scoop the top prize with his sculpture of Manny the mammoth and family. The nine other regional winners included a lion, Noah’s Ark, a teddy bear and a tractor with trailer.
View the WINNERS of the Weetabix Wheat Art Competition 2009 here.
Rules of the competition
- Be safe. Please do not take any risks in building your sculpture, extra points will not be awarded for dangerous installations
- Your sculpture must be standing at the time of the entry date, and through until October after final judging
- Your sculpture must include the official Weetabix bale wrap on at least part of the sculpture
- By entering the competition, you agree to publicity
- Entries will be judged by Ken Wood, CEO of Weetabix, Peter Kendall, President of the NFU and Paul Riley, artist and the judges’ decision is final
- Farmers should take steps to protect themselves and their property against any potential sabotage. Entry to property should be secure and the sculpture should not be easily accessible
- In the event of any further concerns or questions farmers should check their insurance policy. Neither Weetabix or the NFU is liable for any damage to property, loss of earnings or personal injury resulting from the competition
