Discover why breakfast is important for everyone – whatever your age or lifestyle.
Are you a keen breakfaster or a breakfast skipper? The truth is breakfast should be a life-long habit.
Breakfast is the first meal of the day and ‘breaks the fast’- the time between the last meal or snack you ate before you went to bed and the first thing you eat the next day. Everybody needs the boost of energy that breakfast provides so eat within two hours of getting up. Research has shown that people who skip breakfast do not perform as well either physically or mentally as those who don’t.
Modern breakfast cereal was first produced at the end of the 19th century and is now the most popular choice of breakfast in the UK*. Ready-to-eat cereals can offer healthy choices and variety. As well as being tasty, they are quick and easy to prepare and eat.
Today, a healthy diet is all about balance; eating more of some foods and less of others and eating certain foods more often than others. Eating wholegrain breakfast cereal daily that is low in fat, high in fibre, low in sugar, low in salt and fortified with certain vitamins and minerals is a big step towards this.
*Source-Kantar world panel consumption data
Why ready-to-eat breakfast cereals are an ideal choice
Other research demonstrates that eating breakfast could also improve your mood and behaviour – good news for those of us who are not at our best in the morning! In addition, breakfast cereals with milk can provide you with up to 30% of the daily requirements of several key nutrients that are essential to our health and wellbeing