Welcome to Weetabix

Welcome to the Weetabix Food Company website, where you can find out all about the company, our brands such as Weetabix, Alpen, Ready brek and Weetos, how to get in touch, and how to join us.

Welcome to Weetabix

To find out about Weetabix, the UK’s No.1 Breakfast Cereal, Alpen, Ready brek and Weetos > click here

Weetabix On The Go Drink Advertising Launched!

The advertising campaign for our new Weetabix On The Go Breakfast Drink is out there.
Click to watch our online films

Find out more about our On The Go Breakfast Drink

See details of our launch campaign for Weetabix Drinks > Find out more

Weetabix teams up with London Olympics hero for your Ultimate Sports Day

Win your sports day at the Queen Elizabeth Olympic Park > find out more here

Weetabix Banana now launched!

Weetabix Banana Flavour, our latest tasty Weetabix variety, is now in a store near you.

Click here to watch the TV advert

Weetabix Banana now launched

To find out about Weetabix Banana flavour > click here

Alpen Trail Bars in store

Alpen Trail Bars, the big eat cereal bar packed full of ingredients, are in shops now.

Alpen Trail Bars in store

to find out more about our new big Alpen Trail Bars > click here

What's New

From Fast To Breakfast: Mo Farah Fronts Weetabix Ultimate Sports Day

Double Olympic champion launches campaign giving children the chance to win their Ultimate Sports Day London...More

Latest Video

Watch our latest video: Weetabix Banana Flavour - Monkey...More

Our Brands


Weetabix and our flavour range to fuel your day.

> View Weetabix products

Weetabix Crispy Minis

Chocolate Chip and Fruit and Nut Minis Weetabix that stays crunchy in milk!

> View Weetabix Crispy Minis products

Weetabix On The Go Breakfast Biscuits

Fuel your day on those days where you just don’t have time.

> View Weetabix On The Go Breakfast Biscuits products


Oatibix and Oatibix Flakes for Oat goodness to start your day.

> View Oatibix products

Oaty bars

Oaty bars are a great lunchbox treat bar from Weetabix

> View Oaty bars products


The original Swiss Muesli for breakfast at its peak.

> View Alpen products

Alpen Bars

Perfect for a mid-morning snack, packed with Alpen ingredients.

> View Alpen Bars products

Alpen Light Bars

Delicious 70 calorie bars for a tasty treat when you are watching your diet.

> View Alpen Light Bars products

Alpen Trail Bars

Big Alpen snack bars, packed full of big ingredients for big taste.

> View Alpen Trail Bars products

Alpen Porridge

Porridge full of tasty ingredients, made easy in pots or sachets.

> View Alpen Porridge products

Ready brek

The kids porridge, in Original, Chocolate or Golden Syrup.

> View Ready brek products


Our chocolatey O’s for breakfast and beyond.

> View Weetos products
Our Latest Tweet

Happy birthday @LauraHamiltonTV – heres hoping the sun shines for you today! :)